Back in 2005, Saab USA launched an ad campaign titled “Born from Jets“. Through both TV and print advertising, the company reached back to its unique aircraft roots. While the ads were received well and were deemed quite spectacular, they weren’t without controversy as defense company SAAB AB apparently wasn’t too happy with the campaign, in particular as non-Saab fighters were used by the ad agency. Back in Sweden, genuine Saab fighter jets can be found on pedestals all around the country in locations that have a (historic) connection with Saab. Here, a Saab 9-5NG SportCombi is standing beside a Saab Viggen in Grästorp, just outside of Trollhättan.
Last week, the Essen Motor Show celebrated its 50th anniversary as a popular destination for car enthusiasts in Germany. What better birthday gift than the line-up in the Saab section: a java brown 9-5NG SportCombi!