Pilots Wanted 2018: A Record Event

The third edition of the bi-annual “Pilots Wanted” event organized by Autohaus Lafrentz in collaboration with Orio and Saabblog.net was a great success. A record number of the latest generation Saabs participated with pilots from more than 10 different European countries. Apart from 6 Saab 9-5NG SportCombis and nearly 50 9-5NG Sedans, a whopping number of 9 Saab 9-4Xs made it to Kiel Germany last week.

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Born from jets

Back in 2005, Saab USA launched an ad campaign titled “Born from Jets“. Through both TV and print advertising, the company reached back to its unique aircraft roots. While the ads were received well and were deemed quite spectacular, they weren’t without controversy as defense company SAAB AB apparently wasn’t too happy with the campaign, in particular as non-Saab fighters were used by the ad agency. Back in Sweden, genuine Saab fighter jets can be found on pedestals all around the country in locations that have a (historic) connection with Saab. Here, a Saab 9-5NG SportCombi is standing beside a Saab Viggen in Grästorp, just outside of Trollhättan.

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