A truly dynamic Saab wagon

…a truly dynamic Saab wagon, both in the way it looks and the way it acts… an expressive, dynamic look with clear links to our Scandinavian Aircraft heritage” was the core of the communication proposition from Saab’s PR department in December 2010.

9-5NG SportCombi (code name: "651") PR plan, December 2010
9-5NG SC (aka “651”) PR plan, Dec 2010
#17 posing at the Saab AB factory in Linköping
#17 at the Saab AB factory in Linköping

Continue reading “A truly dynamic Saab wagon”

5 year celebration for the new generation 9-5

This weekend was really a special one! We had a 5 year celebration for the all new Saab 9-5 new generation! In Sweden we had a gathering and drove from Stockholm-Linköping-Gränna-Jönköping-Vara to Saab Museum and Nevs Factory in Trollhättan. We had about 25 cars and there was 2 sportcombis the only 2 road legal sc´s in Sweden.

DSC_0138

On route to Trollhättan this is the road just ahead of Falköping. The 2 sc´s are the brown and white in the middle.

Continue reading “5 year celebration for the new generation 9-5”